Brand _COMME des GARÇONS _Puig

Location _Printemps Haussmann

Year _2018

Expert _Dodeka _Felix&Co;

Surface area _50M2

A Pop art store!

For the promotion of its new perfume "You're In", COMME des GARÇONS occupied 50M2 of Printemps Haussman with a profoundly supercharged pop-up store.

Faithful to the Warholian tradition to use commercial products as artistic inspiration, the famous firm created a unique project: the contrary of the artist's approach in order to present art as a commercial product.


The major element of the project resides without doubt in the chromology specific to the artist and the use of impacting, flat shapes. 

In line with the wishes of Puig, we performed a total covering of the existing furniture (adhesive film) and created 2 wood-crafted structures blended into the environment in order to accommodate a patchwork of packs and a display of balloons.

The demanding installation of adhesive films and structures was carried out in the night.


_Printing of Restick adhesive film with colour-adapted calibration 

_Production of wooden structure

_Production of a totem in printed Dibond 

_Production of 2 wood-crafted stickered structures

_Production of a plexiglass display 

_Black Lino flooring

_Night-shift installation

Who's in, who's out?

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