Brand _TF1 Studio
Location _Cannes Palais des Festivals
Experts _Claerstyle _Exhibit
Surface area _100m2
A laid-back stand for MIPTV and MIPCOM
TF1 STUDIO is of course present at the Cannes MIPCOM and MIPTV trade fairs and has called upon our services for many years.
In order to present new programmes and promote its savoir-faire, TF1 needs a stand to match its image, open and familial, in order to receive a maximum number of members of the public and encourage an exchange.
In 2018, TF1 wanted to finish with the traditional stand and opt for a more novel environment, while keeping control over its budget.
Another major challenge: reusing the stand in several trade fairs in order to keep a strong main thrust in the retranscription of the channel's universe.
In order to respond to these problems, we have designed, planned, developed and decorated the stand in the spirit of a modern, apartment interior with the integration of furniture for domestic use rather than like a conventional professional stand.
_Project design and construction supervisors
_70M2 stand and 30M2 patio
_Floor in loose-laid slabs polished concrete aspect
_Partitioning in reusable aluminium frames with wood and white finished PVC sheathed insertions
_Made-to-measure completely wood-crafted furniture in melamine décor
_Printing of visual mediums
_Installation, deinstallation and storage