It's our "raison d'être".
Because we profoundly believe that pleasure drives all choices, both in our professional and private life.
It is by making pleasure a priority at every moment that we excel in order to create and forge a special corporate culture together.
Giving a sense of meaning in order to create desire. Because desire is a strong driving force behind our actions. Because the Why prevails over the How. Because we wish, in all modesty, to leave a trace by means of our realizations, the story that we are writing with our partners, the journey of life that we embark upon together.