Brand _Ground Control
Partner _Lune Rousse _Allo la lune
Expert _Felix & Co
Surface area _6,000M2
Ground Control, squat trend
For more than four months, Ground Control, summer edition 2017, seduced Parisians searching for original and atypical places thanks to its 1,500m2 outdoor patio with Dj sets, kitchen gardens and gardening workshops, not forgetting a solarium, a producers market, or 6 cafeterias and 3 refreshment stands.
After an absence of a few months, the concept returned to the capital, for at least 2 years! To celebrate the occasion, this real living laboratory thinks big!
Ground Control installed a billboard in the 12th district of Paris at N°81 rue du Charolais in February 2018.
The multidisciplinary and independent drop-in centre discovers its 1,500M2 patio and squat, for the first time, set inside the Halle Charolais, thus offering 4,500M2 of "independent and curious" covered spaces.
Much recce and recommendation work on mediums and fastenings was necessary to ensure sustainable signage use in an highly-used public environment.
We did our part on global signage, decoration and floor markings in a space with an underground Berlin feel about it.
Our teams were in charge of installation.
_Signage printing (Dibond, printed adhesive film)
_Realization of light boxes and dainty decoration