Brand _IFF
Location _Nice Acropolis Convention Centre
Year _2018
Experts _Claerstyle _Exhibit _Pixeolab
Partner _Fractal System
Surface area _260M2
A vegetated stand at the World Perfume Congress 2018
International Flavors and Fragrances (IFF) was present at the Nice World Perfume Congress offering a space that combined the two main expertise areas of the brand: the creation of synthetic fragrances and the production of natural plant essences.
The stand design was created by the Marseilles agency Fractal System to whom we provided our know-how about production, installation and digital solutions.
Expectations
The space dedicated to the creator of fragrances covered a surface area of 160M2 opening onto a patio of 100M2. The aesthetic challenge that guided the creation of the stand was the cohabitation of an industrial universe with a plant universe by means of unprecedented and innovative structures imagined by the designer, studied and implemented in our workshops.
We therefore diverted the use of stainless steel and galvanized tube railings in order to create an overhead rhythm of luminous and vegetation frames interspersing the entire stand.
Expertises
_Production and project management of stand
_Creation of structures and diverted use of lighting in stainless steel and galvanized tubes
_Furniture rental
_Installation & deinstallation
