Brand _Nike X Golden Blocks
Location _Paris
Year _2018
Experts _Dodeka _Felix&Co
Surface area _500M2
A speedy collab'
Nike associates with Golden Blocks to facilitate access to sport and celebrate running through the Excess Speed concept, all packaged in a promotional framework around their latest baby: the Pegasus Turbo running trainers.
A concept combining team spirit, sportsmanship, celebration and promotion, celebrated at an open-air event in the heart of Paris, mobilizing more than 2,500 people.
Expectations
350M2 of space was conceived, produced and installed by teams.
Different zones were highlighted from the tiering to the presentation space for the new trainers as well as various workshops.
Expertises
_Conception of an aesthetic project
_Printing of signage on banners, PVC and adhesive films.
_Placement of structures
_Installation & deinstallation
