Brand _Adidas

Location _Paris Carrousel du louvre _London _Manchester _Amsterdam

Year _2018

Partners _Pavillon noir _Yes Event _Atelier Craft _Théoriz studio _ExperiensS _Bonjour Lab _Monochrome    _ID Spirits

Experts _Felix&Co _Exhibit _Pixeolab

Surface area _3,000M2

Western Europe Deerupt Launch

to coincide with DEERUPT, the new disruptive Adidas sneakers, Adidas Originals created the 2-day event in a emblematic Paris monument, the Carrousel du Louvre.

Immersion into the universe of DEERUPT was total thanks to sessions, diners, concerts and soirées with creative workshops to help discover this new silhouette.

The experience was then repeated in 3 other European cities: London, Manchester and Amsterdam.


In addition to a very short preparation time for the commissioned work, the challenge of this event was to finish the 3,000m2 installation in 2 days while managing 45 technicians and decorators for the production of constructions and decorations, the print, the procurement and installation of structures, lighting and video management.

We also accompanied and produced the tour of Europe.

Deerupt Launch


_Immersive tunnel video

_Monolith Dibond mirror and lightshow

_Reconstitution of a showroom

_5 immersive stands

_Management of several reception spaces

_Production of a Paris event and tour

Feeling good in our sneakers

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