Brand _IWC Schaffhausen
Location _Printemps Haussmann
Expert _Dodeka _Felix&Co
Surface area _93M2
The eternal classic
For its 150th anniversary, the famous watchmaker, IWC Schaffhausen, set up a redesigned, temporary corner for two months at Printemps Haussman to celebrate the occasion.
Using this space, IWC aspired to offer its customers a classic and luxurious universe, theatralized in the spirit of the brand with a mingling of luxury, savoir-faire and quality.
Imagined and designed by the watchmaker brand, the space combines the warmth of noble materials with a historic spirit of technology: wood, brick and metal. The materials were thus finely finished mainly using printing: parquet print on lino for the flooring, wallpaper for the walls and reconstitution of Eiffel-type columns in MDF Valchromat with décor.
In addition to the conception and creation of the column décor, our design office also created the plans and supervised the realization of a made-to-measure clock in Dibond and PVC, enthroned on one of the walls of the space at the entrance to the corner.
The installation of this temporary store was performed by our night-shift team.
_Printing of lino flooring with parquet effect
_Carpet with IWC chromology
_Printing of wallpaper
_Conception and realization of 2 columns in Valchromat and their lower panels
_Assembly of partitions and hanging of wallpaper
_Conception and realization of a made-to-measure clock in Dibond and PVC